When people talk about content, it necessarily doesn't' mean text. It's beyond that and it can appear in various forms and structures within your website. It could be writing, chart, graph or even a photo. Whatever it is , the ultimate aim of the content is to convey the message in the least possible time.
What does the Experts have to say about this?
1. Search Engine Land (Periodic Table of SEO)
According to them, Search Engines reward pages with the right combination of ranking factors or “signals.” SEO is about ensuring your content generates the right type of signals. SEL's periodic table of SEO is a globally accepted tool to aid the experts in understanding the elements of an "winning SEO Strategy"
"Content is king. You’ll hear that phrase over and over again when it comes to SEO success. Indeed, that’s why the Periodic Table Of SEO Success Factors begins with the content “elements,” with the very first element being about content quality. Get your content right, and you’ve created a solid foundation to support all of your other SEO efforts."
2. MOZ
The experts at MOZ claim that "Page-Level Keyword and Content-Based features" account to 7.87 out of 10 importance to SEO. This clearly shows how much Google's algorithm has developed and the key to rank higher in Search Engine Results Page(SERP) is to write a good content.
"Content and SEO go hand-in-hand. Without one, your efforts on the other are seriously diminished. For example, your keyword research won't do much good unless you then use those keywords in your content. And, creating content without knowing what your audience is looking for will leave you without any significant traffic. Beyond that, high quality content is what earns you backlinks, and it's also what search engines crawl when they arrive at your site."
SEO content is not just any other content, it should be excellent quality and provide useful insights to the visitor. User experience is an important factor in how Google decides which content should rank in the search engines for top positions.
Google sees other website's linking to your content as votes. More the votes, better the ranking...
Why Content is the king and how to write a Content that drives traffic?
1. Find a good keyword in a niche area using the " Google Keyword Planner"
2. Search for keywords similar in the niche area. * Note, the similar keyword should not change the overall theme of the content.
3. Make sure to include synonyms of the keywords and whenever possible try not to repeat keyword more than twice, it shows a sign of spam content.
4. Rephrase the keyword(when need) subsequently in the content
Example : Keyword "Public relations Certificate" to "Certificate for Public Relations"
6. Use the primary keyword in H1 tag. Do not use the H1 tag more than once!! For consequent subheadings, use the H2 tags. H3,H4 tags are irrelevant to the SEO.
7. If you feel like using the Primary keyword again , use it with an H2 tag along with some supporting sentence. Like if the primary keyword is "Public relations Certificate", you may include sentences with the primary keyword like "About the Public relations Certificate" and so on... You got the idea right? The goal is for the content to sound natural.
8. Make sure to include the keyword in the Meta Data's (Title, Meta Description And Permalink).
9. Write the Content for 600 to 800 words.
10. Now patience... SEO will do the rest work for you !
